. . . Transforming the visual content landscape

About Us

ASSIGN/STOCK is the commercial photography division of Urban Stock House, a cause founded visual content company.  USH produces culturally distinct and inspirational stock photography.  ASSIGN/STOCK designs photo-media (still photography, motion, web, and tabletop book publishing integrated) campaigns for corporate, small-business, advertising, editorial, and faith-based clients.  USH’s distinctive in the marketplace is underlined by the value that its visual content products and services exist to create character driven communication for the marketplace.

Secondly, USH joins a growing community of businesses that follow the model of
Social  Entrepreneurs.

“A social entrepreneur identifies and solves social problems on a large scale. Just as business entrepreneurs create and transform whole industries, social entrepreneurs act as the change agents for society, seizing opportunities others miss in order to improve systems, invent and disseminate new approaches and advance sustainable solutions that create social value.

Unlike traditional business entrepreneurs, social entrepreneurs primarily seek to generate social value rather than profits. And unlike the majority of non-profit organizations, their work is targeted not only towards immediate, small-scale effects, but sweeping, long-term change.”  –The Heroes,



“Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have revolutionized the fishing industry.”

Bill Drayton, CEO, chair and founder of Ashoka

Community Empowerment:  USH contributes a percentage of company profits to Canaan Productions, Inc.  Canaan Productions, Inc. produces character and economic focused multi-media tools designed to empower youth, urban, and developing communities.  Currently our project focus is NEVER BECOME BIGGER THAN THE CAUSE.

Our Library  

USH specializes in African American stock photography with inclusive holdings of Asian, Latino, First Nation (American Indian), and Caucasian.  In addition, we maintain images that demonstrate faith-based values.  Our cause is demonstrating a transformational market focused product and service for mainstream and faith community clients.  We are intentionally cross-cultural and diversity sensitive in our library and USH library placement.

Library Talent

People talent in our niche library is everyday people.  Our focus is editorial stock photography with advertising applications.  Hence, our photos are found in educational books, religious publications, direct mail, billboard, magazines, etc.  Because of this diversity, model releases are required to give the greatest utility of our library.

Our Dream
Through visual content production (stock photography) and distribution (campaigns) we intend to reshape the visual content landscape in the marketplace to reflect character driven communication that motivates the viewer from the inside out – rather than outside in.